Team

The Allstar coreteam consists of:

Ronald Lenz – Waag Society & 7scenes
Pascal Haakmat – Lightmaker
Michiel Sala – Little Chicken
Micha vd Meer – White Bear
Allain Silbernberg – Hansnel groep
Demian Sepp – Gamewise

with the creative backup of:

Jan Willem Huismans – IJsfontein
Andreas Verlinden – Soepel
Mattijs de Valk – Soepel

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The idea

During the Cannes Lions festival '09 a multi-disciplinairy team of Dutch creatives will develop a mobile event combining advertising, culture, design and gaming. Using GPS platform 7scenes, the team will let a new form of advertising come to life where people interact with locations in the city of Cannes using their mobile phone. The concept will be showcased directly the day after its creation and experienced by a a select crowd. What will advertising be when you're mobile, always online and your surroundings respond to you?

Designing a new form of mobile advertising

Team

Ronald Lenz – Waag Society & 7scenes

Pascal Haakmat – Lightmaker

Michiel Sala – Little Chicken

Micha vd Meer – White Bear

Allain Silbernberg – Hansnel groep

Demian Sepp – Gamewise

Jan Willem Huismans – IJsfontein

Andreas Verlinden – Soepel

Mattijs de Valk – Soepel

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The idea

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