Yes it all came together!

Today, powered by some good’ol’ cafeine, we put all the pieces together! We merged all of our previous ideas into one concept full of fun and entertainment but also very much inspired by how the game industry works. So here it is:

Players form teams of 3 to 4 people and each team has only one assignment. They are told that they have just acquired the right to a classic game and now have to make that game a succes in this day and age. Games include classics such as Pong, Donkey Kong, Pacman, Tetris, Space Invaders and Snake. Making the game a success means knowing how the game industry works and dealing with all different aspects, so this is what teams will have to do.

They have a mobile phone with which they navigate different locations on the Cannes boulevard where upon arrival they will receive their task. Performing these tasks does not only draw upon the knowledge of the team, but also on the creativity and ingenuity. Step by step they will go from ‘designing new gameplay’ to ‘pitching the game’ to ‘distribution strategies’ to finally ‘beating the competition’.

Weapons of choice: mobile phones, chalk, big game objects, classic game tunes, water balloons and the clueless public on the boulevard.

Each team will be accompanied by a jury-member, so after playing the jury can get together to determine which team mastered all tasks the best. Who knows the game industry the best and will win the amazing price package consisting of 7scenes, White Bear, Little Chicken, Hansnel, Gamewise and Lightmaker goodies? Come and see on june 25th in Cannes!

During the brainstorm session AT5 shot their first part of their ‘making-of’ item on this project. Next part will be shot on-site with live game action at the Dutch clipper and the Cannes boulevard.

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